Unlocking the creative spark in each of us
Figment is a daily creativity app that helps people build an expressive habit through short exercises in drawing, music composition, poetry, collage, tangrams, and more.
01 — THE BRIEF
A new product bet for Lumosity
Lumosity wanted to test whether their brain-training audience would engage with creative tools. Figment was the answer. I helped design the MVP end-to-end, from brand through product, shipping in about five months.
02 — THE CHALLENGE
Twelve activity types housed within one coherent experience
Each exercise required different goals, inputs, and constraints, and the challenge was making sure none of those requirements created too much friction for the user. My job was to condense each one into something that felt inviting and attainable in under ten minutes, while keeping the whole app feeling like a single product.
03 — THE APPROACH
One shared frame with unique individual canvases
I designed a consistent structural shell (navigation, entry/exit points, design system with UI patterns and components) and let each exercise own the creative space inside it. Users move between activities without ever feeling lost. The app was built entirely in Unity, which freed the UI from native constraints and let the interface itself feel more expressive of the brand.
04 — THE SYSTEM
A visual identity that lives inside the product
Before joining the product team, I was part of the brand team that created Figment's name, logo, and visual identity. That foundation informed every UI decision. I made sure the brand expressed itself through color, typography, illustration, and motion, not just as a skin on top of components, but in the way the app moved and responded to the user.
05 — THE EXPERIENCE
A curriculum of creativity, built to scale
Each day surfaced a themed set of exercises, presenting the user with a progressive curriculum designed to guide them from their first creative steps toward more expansive ways of thinking and making. The design system underneath it was foundational by intention: built lean to move fast, but architected to scale as the product grew.
06 — THE OUTCOME
You can still find it in the App Store
Figment launched to five-star reviews from users who called it the first app of its kind. It remains available in the App Store years after release. A shift in company priorities eventually moved focus back to Lumosity's core product, but the work endures and it stands out as the first project at Lumosity where I carried a product from brand identity through to shipped UI on a single arc.
